Helping an independent specialty coffee roaster translate a passion for exceptional coffee into a distinctive and approachable brand experience.
Working closely with founder Seth Taylor, CCDESIGN helped develop a distinctive brand system for a growing specialty coffee company. The challenge was to create a premium brand experience that remained approachable while helping customers navigate a diverse and evolving coffee offering.
A collection-based framework organized products around flavour profiles rather than technical coffee terminology, making it easier for customers to discover coffees aligned with their preferences. The system extended across packaging, digital channels, merchandise, promotional materials, and customer-facing materials, creating consistency across every touchpoint.
As the business grew, the brand evolved alongside it — supporting new products, subscription offerings, wholesale opportunities, and customer experiences while remaining authentic to Seth’s passion for exceptional coffee.
Scope
- Brand identity
- Product collection architecture
- Packaging system
- Retail and promotional materials
- Merchandise
- Digital assets
- Ongoing brand support
Testimonial
“CCDESIGN was essential in creating my brand from the ground up, including the logo, packaging, website consultation, marketing, and social media guidance. Monique is professional, easy to work with, and full of great ideas. She was able to take my vision and present it in multiple ways, allowing my feedback to help guide the direction. She made the process of bringing my ideas to life effortless and fun! I am extremely happy with the results.”
Seth Taylor
Founder, Seth Taylor Coffee
